Monday, 11 February 2019

Creating a great welcome email


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Even though my blog is now a number of years old I have never really had a email newsletter. A number of years ago I dabbled with the idea of setting up a email newsletter to keep my subscribers informed with new posts but I found the process daunting and soon decided against it.

However recently I have been reconsidering the idea and think that it would be good to have a email newsletter for my blog. Personally I am subscribed to many email newsletters of blogs I read and find them good for keeping me up-to-date when new blog posts are published.

But how do I make my email newsletters interesting and exciting? In a bid to make my email newsletters appealing to subscribers and not just another email in their inbox that they find boring or bin straight away without even reading, I have been researching email marketing tips.

During my many hours of googling I came across the idea of sending a welcome email to new subscribers. I love the idea of welcoming new subscribers and thanking them for signing up to my newsletters rather than simply adding new subscribers to the email list and not sending anything until the next standard newsletter gets emailed.  

To help me create the perfect welcome email I found a helpful infographic boasting tips on how to create an effective welcome email.

10 Essential Elements of a Welcome Email - Infographic by Campaign Monitor

The 10 essential elements of a welcome email highlighted in the infographic by Campaign Monitor have been invaluable in providing ideas and suggestions on how to start my email newsletters on a high note. 

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