Why social media is a double-edged sword
It’s probably safe to
say that social media has a variety of benefits; whether we’re
talking about Instagram, Twitter, or Facebook, these platforms have
allowed us to network and engage with others in a way that was
unfathomable, just a few short years ago. The caveat, however, is
that these very platforms are the same ones that have placed some
companies in harm's way.
Obviously, posting something as benign as
your office’s potluck is no cause for concern, but what about the
disgruntled employee who feels compelled to rant about perceived
problems in the workplace or someone who discloses proprietary
company information on these sites? Social media has made the world,
especially the corporate world, a lot smaller; information can be
disseminated with the click of a button and could result in
unfavorable repercussions for a company.